The website brief
The Lift Lab needed a website with a stronger visual identity to introduce its fitness approach. The project brief emphasised personality, a motivating experience and clearer presentation of the brand.
Build and implementation
The supplied delivery notes describe a custom front end, mobile-first layouts and a structured content foundation. Visual storytelling and the organisation of the site’s content were central to the website work.
Delivered scope
The case study covers the delivered website. Potential eCommerce, membership and booking capabilities are not represented as completed features without further evidence. The linked project URL is identified as a project preview.
Technology and services
- Custom WordPress
- CRM Integration & Bookings
Recorded technical audit
These scores come from the earlier portfolio record and are not a current live measurement.
Performance
96
Accessibility
91
Best Practices
88
SEO
93